Media Through Our Eyes

We have now officially compelted the first dry run of the elementary unit teaching about media literacy and underage drinking in project-based learning format. This unit was spurred by several requests from teachers to have a unit available from elementary students. Based on some general internet research (see sources below) it appears that we need to move our efforts of educating elemntary kids about underage drinking and media literacy.

As I embark on writing curriculum for teaching about Media Literacy and the creation of social media, I have encountered many challenges and issues.

As always, Best Ads Ever Blog has posted a fantastic Mobile T Ad. So what makes the ad so brilliant?

As we progess in our teachings and learnings about creating media, one of the important things for us to remember is the call to acton aspect of the media. Most pieces of media includes a call to action, but really well created social marketing media always ends on a call to action. Check out this example from AdCouncil:

Just wanted to share this with Media Literacy folks. AD Council has wonderful ads, and they do a great job at telling stories with messages. It is worth setting up an account on their site.

DUE TO POPULAR DEMAND, WE HAVE EXTENDED OUR DEADLINE! HELP US SPREAD THE WORD!

09 Human Rights Watch International Film Festival

Share Your Voice

Show your support of a specific cause by displaying one of the Ad Council's new campaign widgets on your social networking profile, blog, or personal homepage. The widget will monitor growing awareness, keep a dynamic record of the number of people who have joined you in support of your cause, and mark your place among them. It will also feature PSAs and other campaign materials.

TIG has some great updates to share out:
Live Chat: "New Media and Intercultural Dialogue"