Media Through Our Eyes

A lot of what "Our Reality" does is to encourage others to think and be aware of their surroundings, what is happening and why. Our surroundings are swamped with media, and this requires us to really engage in the thinking aspect in order to trully understand the media and our role as par-takers/users of media.

Wierdomatic Blog posted an entry about some very old ads. These are worth thinking about. ;)

Here are some of my favorites:

Business Week put out this article on Sept 6 about Twitter and companies using it as another advertising venue. 

This once again comes back to the concept of media literacy and tracking, understanding and learning how technology is affecting how we think and do. We need now more than ever to grasp these concepts of evaluating media.

We need to critically think about how our personal information on the web is being used to create marketing campaigns.  

Hongkiat's blog just posted a great article with 70 creative advertisements. (Warning, there is partial nudity and reference to condoms.) 

But these ads are great for evaluating in terms of media deconstruction.

Edutopia recently published an article about Media Literacy in 2008 reflecting on the need to include media literacy into curriculum. As we begin to define medial literacy, we must consider all forms of media as we move forward with new technology at astounding rates. We no longer can consider literacy as just reading text, we must consider literacy as reading images, text, moving images, audio, AND the combination of the these. Furthermore, we must consider the impact of these on our emotional being.

We are slowly working on getting the rest of the site up and ready for use, but we will work on keeping the Blog maintained regulary.

My goal will be to help keep updates running of teh underage drinking campaign, current news, and resources.